652 Steps to Creating a Content Strategy

Content is everything that the web is about. Everything.

Any organisation that has anything to say to anyone anywhere needs to seriously sit down and strategise the systematic creation of content.

The Marketing Impact of Content Strategy
The Marketing Impact of Content Strategy

You can create a content strategy the easy way or the hard way. The difference is that the hard way works.

Read “How to Create a Content Strategy (In Only 652 Steps)” by Portent, Inc.

Sun-Tzu said:

There are three ways by which an army is put into difficulty by a ruler:

  1. He does not  know that the Three Armies should not advance but instructs them to advance or does not  know that the Three Armies should not withdraw and orders a retreat. This is termed ‘entangling the army.’
  2. He does not  understand the Three Armies’ military affairs but [directs them] in the same way as his [civil] administration. Then the officers will become confused.
  3. He does not  understand the Three Armies’ tactical balance of power but undertakes responsibility for command. Then the officers will be doubtful.

When the Three Armies are already confused and doubtful… this is referred to as ‘a disordered army drawing another on to victory.’

One who knows neither the enemy nor himself will invariably be defeated in every engagement.

Translated by Ralph D. Sawyer, Barnes & Noble Books, 1994.

Removing Zero-Byte Files (0b)

I recently saw a server glitch where an automated system created thousands of files with no content—0b. Once they were created, they became really hard to remove.

I solved it by running:

find /srv/www/ -size 0b

This let me know where all the funky files were. Then I tested on a deep folder… and then:

find /srv/www/ -size 0b -delete

removed them all, allowing the system to re-publish them correctly.