Key words: Process, process, process, process, and process. Also process.
Content is everything that the web is about. Everything.
Any organisation that has anything to say to anyone anywhere needs to seriously sit down and strategise the systematic creation of content.
You can create a content strategy the easy way or the hard way. The difference is that the hard way works.
Read “How to Create a Content Strategy (In Only 652 Steps)” by Portent, Inc.
There are three ways by which an army is put into difficulty by a ruler:
- He does not know that the Three Armies should not advance but instructs them to advance or does not know that the Three Armies should not withdraw and orders a retreat. This is termed ‘entangling the army.’
- He does not understand the Three Armies’ military affairs but [directs them] in the same way as his [civil] administration. Then the officers will become confused.
- He does not understand the Three Armies’ tactical balance of power but undertakes responsibility for command. Then the officers will be doubtful.
When the Three Armies are already confused and doubtful… this is referred to as ‘a disordered army drawing another on to victory.’
One who knows neither the enemy nor himself will invariably be defeated in every engagement.
—Translated by Ralph D. Sawyer, Barnes & Noble Books, 1994.
Why would I bother taking the time to painstakingly re-create PDF documents into Plain Old HTML?
Continue reading Why I recreate PDFs into Plain Old HTML
I recently saw a server glitch where an automated system created thousands of files with no content—0b. Once they were created, they became really hard to remove.
I solved it by running:
find /srv/www/ -size 0b
This let me know where all the funky files were. Then I tested on a deep folder… and then:
find /srv/www/ -size 0b -delete
removed them all, allowing the system to re-publish them correctly.
There are lots of good primers on Search Engine Optimisation out there in the world. This is mine. It was written with my workplace in mind, a community college in British Columbia, Canada. The principles, however, are universal.
Continue reading A Primer on Search Engine Optimisation
Thanks to nerduo.com for this awesome banner blast to the past. EVERY1 USE IT EVERYWHEREZ!!1!1q1
At least we’re not the only ones.
And… he’s awesome. And darn it, it looks like he should be ten years older than me, not the other way ’round.
Temporary for now, but wheels are in motion for him to become permanent. *crosses fingers*