652 Steps to Creating a Content Strategy

Content is everything that the web is about. Everything.

Any organisation that has anything to say to anyone anywhere needs to seriously sit down and strategise the systematic creation of content.

The Marketing Impact of Content Strategy
The Marketing Impact of Content Strategy

You can create a content strategy the easy way or the hard way. The difference is that the hard way works.

Read “How to Create a Content Strategy (In Only 652 Steps)” by Portent, Inc.

Writing for the Web

Writing for the web is huge and scary. Web site owners are beginning to realise that the quality of their content—particularly written content—is absolutely vital. Stakeholders can no longer provide the code-heads with terrible writing and expect the professionals to make it work. They need to learn how to write effectively on their own.

That scares some people nearly to death.
Continue reading Writing for the Web